Zühlke

Connected is Everything. Welcome to ecosystem innovation.

Zühlke lives and breathes innovation and for them, innovation is a means to an end. But their prospects don’t associate them with it. So we created a new brand story that was best served as a brand awareness campaign across all key industries, with the aim to keep eyeballs on the screen. 

The objectives were simple. Be aspirational, memorable and immediate.

The result, ‘Connected is Everything’. And the power of co-creation. While being “connected” used to be a value add in open innovation days, in an era of borderless innovation, it’s everything. 

And with that, we created a film to capture this ethos. Whilst an individual’s talent may be a leader in one industry, it is the sum of their parts coming together where the magic happens. With bespoke campaign soundtrack, a band of musicians and a CGI ecosystem we delivered 60s, 15s, and 6s online films across all their social platforms.

This is ecosystem innovation with Zühlke. Enjoy.