Uptempo

Run marketing like a business.

Brandmaker needed a new name, position and visual identity. The result, Uptempo. As part of Uptempo’s new name and direction we had to to merge their 3 business platforms into 1. 

To support the rebrand, a set of films that promote their range of cutting-edge services and products. Uptempo’s products enhance businesses’ digital presence. Digital marketing solutions that boost online visibility, customer engagement, and revenue growth. But their online presence and visibility as a company was lacking.

So we produced 5 short films highlighting the common pain points their Marketing audience would identify with, the board call, the CFO, Performance, the team and budget. Enter Beth our CMO, who carries the story across the entire suit of films. We follow the working life of Beth who clumsily navigates her way through projects without UpTempo. 

Each film capturing some of her daily barriers and pain points along the way. Ably assisted by her working from home colleague Marco, the long haired Jack Russell. Then the pivot, and a life with Uptempo. Instantly Beth’s workflow, budgets and time lines run smoothly. Demonstrating how planning, performance and productivity are improved with UpTempo. 

So you can run marketing like a business. Finally.