Slack

Work ideas for big companies

People who use Slack LOVE it. People who haven’t yet, don’t always get why they should care. These animated films are part of a program of content and demos that we hope will solve that.

Slack is where work happens. Slack is a new layer of the business technology stack that brings together people, applications and data—a hub for collaboration where people can effectively work together, access critical applications and services, and find important information to do their best work. People around the world use Slack to connect their teams, unify their systems and drive their business forward. 

We developed a look and feel within the Slack brand to signal this content was for Enterprises. Including an illustration style that not only allowed us to tell different stories for different LoB’s (Sales, HR, Engineering etc) but also a system that allowed us to work at speed – we had over 40 pieces of content to role out in just over 3 months.

The huge amount of work consisted of downloadable content and a series of 15 mini-demos using animated gifs. We also created a video ‘show and tell’ web library showcasing all the quirks and nuggets marketeers, engineers and project managers love about slack.