Paddle

The first software purchase from space

Paddle offers the complete payments, tax, and subscription solutions for SaaS B2B and B2C software companies around the globe. Paddle helps to offload operational complexities so you can focus on growth. Your all-in-one payments infrastructure, in 180 countries for over 3,000 businesses.

Our goal was to produce a short, punchy, documentary style 3-4 minute film to grab attention and create original content in a fun and light-hearted way. The product is serious, however, the team at Paddle don’t take themselves too seriously. So this gave us a few creative liberties to lean into. However, we still needed to smuggle in some key product differentiators so people understand Paddle’s unique approach, plus a few benefits.

There were three aspects we wanted to get across. ‘What’s happening’. We need to be clear about the action itself. To highlight Paddle as a better option for software companies.  

‘Why we’re doing it’. People need to ‘get it’—that it’s a fun way to do a demo to show them how easy it is to use.

And ‘What it shows’. The key Paddle messages to take away’ That Paddle is Everywhere, well almost…

The result is ‘First Software purchase from space’. So sit back, relax and enjoy the ride.