Krämaren

Breathing life back into an architectural masterclass

Built in 1963, Krämaren was an outstanding example of modernist architecture. Decades of brutal rebuilding and a lack of design consideration robbed Krämaren much of its character. The new brand identity retains the spirit of the 1960’s. The building has a big personality, so the main entrance signs have a pulse. They breathe on and off when Krämaren is closed.

A stunning wayshowing system was implemented over the three floors of shopping. 65,000 people visited Krämaren during the opening weekend of their launch, many of which were the new target audience the owners were trying to attract.