Celonis

A superfluid future

Celonis is the leader in Enterprise Performance Acceleration software, harnessing the power of Process Mining technology to help organizations remove operational friction and become a Superfluid Enterprise. Companies around the world, including Siemens, L’Oréal, Uber, Citi and Vodafone, rely on Celonis technology to guide action and drive change, turning business processes into extraordinary experiences.

All they needed was a new brand identity and brand film to reflect this. After repositioning the company around a galvanizing idea (The Superfluid Enterprise) we had a rich foundation for a total rebrand. We wanted to inject boldness and excitement into the brand, and to make the complexity of Process Mining feel new and energizing (rather than a barrier to entry).

A superfluid future. The Celonis solution is mindblowing. And their superfluid enterprise is a big idea. But not a simple one to capture. We tried to capture some of that mojo in this CGI + Stock video. We gave it a go… and it works!