BlueVoyant

Ecosystem-scale cyber security

World-leading cybersecurity company, BlueVoyant, needed a novel positioning that placed them at the vanguard of cybersecurity. When we surveyed the market, one thing was clear: the best cybersecurity for business must be an ecosystem at scale. What does that mean? It means encompassing everything and everyone that comes into contact with a business to protect all interests and assets. 

So, the design team expounded on this idea by creating a visual ‘Indra’s net’ to illustrate the interconnectedness of business today. Why? To emphasize just how enormous the scale of vulnerability is when everything is so interconnected.

The solution? BlueVoyant, of course.